Store level tracking and analysis – Optimus deftly handles the tracking and analyzing of shelf space utilization and assists in the effectiveness of product placement.

Product profitability analysis – The tracking and analyzing of product profitability by SKU, category, store and region, is another of Optimus’ vital support functions.

Promotion planning, tracking and reconciliation – Optimus helps implement localized or regional promotions and tracks performance of promotions for their effectiveness.